Strategic Support

Grosso McCarthy has a thorough understanding of the players, policies, and landscape to help you stay at the forefront, proactively manage your risk, and seize opportunities ahead of your competitors.

Our strategic support services include:

• Ongoing intelligence gathering on policy direction and sector-wide developments
• Strategic analysis of policy directions, their impact, and perceptions of key stakeholders
• Organizational strategic advice and support
• Negotiations with government and other stakeholders
• Committee membership and support

Government Relations

Successful government relations require much more than access to decision makers. You need to know the rationale behind the policies that are affecting your goals, where policy is heading, whom to move and how. Our institutional memory is deep so we can contextualize your offering in a way others cannot.

Along with our extensive knowledge and experience, we can help you identify opportunities to align your business objectives with those of the government to find mutually beneficial solutions.

Our government relations services include:

• Advocacy campaigns
• Assistance with relationship building
• Development of policy options to support your objectives
• Access to key government officials
• Meeting support
• Development of documentation, briefing notes and presentation to support your campaign
• Ongoing strategic advice and intelligence gathering

Stakeholder Relations

Over the years, Grosso McCarthy has earned the trust, respect and credibility of key opinion leaders, decision makers, leading organizations, and patient groups. Positive relationships with these stakeholders can have a significant impact on your goals. We can help you build and maintain these essential relationships.

Identifying your stakeholders and understanding where they stand and why, is crucial to a successful campaign. We will help you identify and engage with champions and manage a diverse range of stakeholders by creating tailored approaches to each.

Our stakeholder relations services include:

• Identification of key stakeholders, champions, and detractors
• Relationship building and management
• Stakeholder engagement strategies
• Ongoing intelligence and issues management
• Strategic advice

Issues Management

When an issue or crisis arises that requires immediate action or response, Grosso McCarthy takes charge of helping your team manage it in a timely and impactful way. This is critical to ensuring your organization can overcome risk.

Our team has decades of experience advising on how to manage and prepare for a crisis. We ensure that you are proactively well-positioned and able to get out in front of any challenge in the most productive way.

Our issues management services include:

• Strategic analysis and recommended response
• Crisis communications strategy
• Timely messaging
• Media and stakeholder management
• Crisis/issue media monitoring

Strategic Communications

Grosso McCarthy is comprised of expert communicators who understand how to advance agendas with a wide range of target audiences.

We have exceptional relationships with key media and opinion leaders and decades of combined, real-life experience managing high-profile issues, educating, informing, and bringing audiences on side.

The Grosso McCarthy team is well-versed in the tools and tactics necessary to advance agendas with a wide range of target audiences. From full scale strategic communications plans and ongoing issues management to targeted and impactful key message development and dissemination, Grosso McCarthy knows how to use strategic communications to garner results.

Our strategic communications services include:

• Development and implementation of strategic communications plans
• Key message development
• Issues/crisis management
• Strategic communications advice

Media Relations and Earned Media

Going to the media can be an effective tool or very detrimental to a public affairs campaign. Grosso McCarthy knows when, if, and how you should engage with the media.

Both principals, Francesca Grosso and Mike McCarthy have longstanding trusted relationships with key journalists.

Grosso McCarthy has a proven record of strategic story placement and experience as regular contributors to major media including television, print and radio providing commentary on health care issues of the day.

We effectively use our strong media relationships to support your goals.

Our media relations services include:

• Media relations strategy
• Identification of earned media opportunities
• Media training and preparation
• Story pitching and interview coordination
• Press release development and positioning
• Opinion editorials
• Environmental media monitoring

Writing and Surgical/Diagnostic Licence Application Support

Successful strategies and campaigns require well-written, supportive briefing notes and presentations that speak directly to the interests of your target audience. We are seasoned at helping you develop the materials you need to effectively present your issue.

Our team has successfully authored policy papers, articles and opinion editorials for major newspapers.

We provide strategic support and application-writing services for surgical and diagnostic ICHSC licences.

Our writing services include:

• Briefing notes
• Assistance with power point presentations
• Press releases
• Opinion editorials
• Calls for application for ICHSC licences

“Understanding, aligning and engaging with government is complex.  The Grosso McCarthy team’s reputation of being great navigators, healthcare policy experts and ambassadors is well earned.”

– John Sinclair, President & CEO, Novari Health